Business owners who are new to marketing via email usually do not know the rules for proper email etiquette. There is a certain way to handle e-mail marketing professionally that will keep your customers happy and looking forward to receiving communications from you. Keep reading for the best tips on email etiquette for marketing via email.
Always test the links you add to your emails. If any of the links is incorrect or dead, it means a loss of customers and credibility for you. Bad links also hurt the impression your readers have of you, as they make your emails look unprofessional and shoddy, at best.
Make sure that your email uses an attention-grabbing subject line. Try giving your customers a deal that is visible in your subject line, they will be more likely to read your email. Mention a steep discount, limited-time offer, free gift or something else that will grab their attention and get them to take action. Using a subject line like this will make it more likely that people will open your emails.
Think about sending customers follow-up emails reminding them of your services. Tell them about discounts or sales, and suggest items that they might be interested in based on their original purchase. The ending of this email can say that your product has a guarantee to work for 30 days. Otherwise, they will get back a full refund of the purchase price.
Make sure your emails are always brief and concise. People aren’t likely to read much more than a few paragraphs about your marketing. The average email reader has a very short attention span, due to lack of time. Just make your point quick and move on, as they will then be willing to come back for more later.
Write in a way that will affect your audience, not in a way that allows you to get around the spam filters. If you use natural-sounding dialog and minimize the sales-speak, you are unlikely to be captured by anti-spam software. If you try to use fancy phrases and other methods to avoid key words like “free,” you’ll annoy human users and probably get grabbed by the filters anyway.
To get the best results, you should only send emails to those that have already given you prior permission. Sending messages to individuals who are not interested will cause them to block your emails. Your email provider might blacklist you if they receive a number of spam complaints.
You don’t want to send marketing emails to people who haven’t asked for them. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Make your emails customized. This can let you notify them of upcoming sales and promotions. Send them information on products that may interest them based on items they purchased in the past. A customer, who already has good faith in your customer service and products, will more than likely continue purchasing your merchandise.
The importance of layout cannot be underestimated in e-mail marketing. It’s natural to want to use images, but many email clients don’t load images by default for security reasons. It is important that key information is displayed in the text of your email. Allow users to see your graphics on your site by linking to it instead of embedding it.
If you are seeking a good tip on email marketing strategies, one thing you may consider is sending out SMS messages along with your emails. Using these two methods at the same time will provide users with more information. Text messages will increase the awareness of your brand.
Email only those you know. Mailing people who are not familiar with you or your product can look like spam. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
There is no quicker and more personal way to reach your audience than through email. When communicating through email, keep the message short and to the point. Nobody really wants to view an extremely long wordy message about something that is not interesting. You can share your website URL or phone number in your email, and ask readers to visit the website or call for more info.
As you have learned from this article, it is very essential that if you are using marketing via email you do it the right way. If you’re not polite with customers, they will unsubscribe from your list. Use the advice above to ensure that your customer base remains a happy one.
Posted, by Barb in Email Marketing Tags: Business Owners, Credibility, Dialog, E Mail Marketing, email etiquette, Email Marketing, Email Reader, Free Gift, Limited Time Offer, mail marketing, Marketing Email, Marketing Strategy, marketing via email, Paragraphs, Pique, Sal, Short Attention Span, Spam Filters, Steep Discount, Strategy Business, Subject Header, Subject Line