Marketing with email is an excellent way to keep in touch with your customers and generate new business leads. The sheer volume of approaches available to conduct email promoting can be slightly intimidating. The article below will help you think about marketing with email, and show you the different ways you can apply it to your own business.
Make sure your subject line is succinct. Subject lines that have more than 60 characters are less likely to grab the attention of readers. If there is no way around using a long subject line, be sure that you mention the most relevant information first so it is not eliminated when it gets to the recipient’s inbox where it may be truncated.
Email marketers should always proofread all submissions. It is tempting not to take this basic step towards professionalism because emails can be sent out so quickly. Really, it’s only an email, right? Actually, that couldn’t be farther from the truth! You need to treat your marketing with email with all the same professionalism and attention to detail that you use in other media.
On your opt-in form on your website, give details about what you will send to subscribers and how often you will send it. Inform them about the typical content of your emails and the number of emails that they can expect to receive per week. This will help your new subscribers know what to expect, with no surprises.
Celebrate your subscribers’ birthdays with a congratulatory message. Your opt-in can include a field for birth date input, thus allowing you to send automatic birthday wishes. You will find that customers respond positively to this approach. The added benefit for you is the opportunity to send a birthday discount or coupon that will attract more business.
If your business has branded previous customer communications, make sure that your marketing with email campaign is consistent with that branding. Use the same colors in each email and do not forget to add in your company’s logo in each email. Your reputation will carry over into the content of the emails being received by your customers as they will immediately be able to know that it has come from your company.
All images included in the messages should be tagged with Alt data. If the image doesn’t load, the tag will replace it. The tags’ descriptions should be relevant to the picture in order for the recipient to see its purpose. You should also use descriptions for your links.
You should make a sales list that is highly targeted. You can accomplish this by encouraging your most loyal customers to convince their friends and contacts to sign up to your mailing list. If you can make your email list seem exclusive, your clients will feel flattered instead of spammed.
Use social networks like Facebook, YouTube, and Twitter along with your email efforts. Let customers share your info with friends, and this will increase the subscribers that want to read your content.
Use multi-part emails to ensure that your reader is able to see the content. The communications you send out should include both plain text and HTML content to properly show up in their email messages. It may seem like extra work, but keeping subscribers makes it worth it in the long run. If you only use one delivery method, you could lose lots of potential readers.
Make your marketing campaigns mesh with special events and holidays. Consider upcoming holidays far in advance and prepare your email promoting campaigns to take advantage of them. Build relevant campaigns with retail holidays like Easter, Thanksgiving and Christmas in mind. You can better your sales by marketing in the slower periods of the year.
When delivering communications to your subscriber list, ensure that the message contains your logo and colors of your brand. Subscribers to this list are already quite familiar with your site, so they associate certain colors, logos and designs with you. Keeping your emails consistent with your site layout can help it appear familiar to them and can reduce the risk of email deletions.
The introductory paragraph related the idea that you can use e-mail marketing to both communicate with existing customers and find new customers. What you’ve read here will help you to get off on the right foot, creating emails your customers both read and enjoy.
Posted, by Barb in Email Marketing Tags: Added Benefit, Birth Date, Birthdays, Congratulatory Message, Different Ways, E Mail Marketing, email promoting, mail marketing, Marketers, Marketing Email, Marketing Techniques, Marketing With Email, New Business, No Surprises, Own Business, Professionalism, Sheer Volume, Spamming, Subject Line, Subject Lines, Touch With Your Customers, Typical Content