With the advent of the Internet, businesses have been presented with a myriad of new and innovative ways to connect with potential buyers. E-mail marketing can be a great way to establish and maintain an ongoing relationship with customers. The information and techniques in the article below can be very instrumental in launching an effective email campaign for your business.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Send subscribers information they can’t find on your site. Also include offers which are exclusive for your products or services. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Have a confirmation when customers opt-in to your emails. This will allow your customer to be sure that they want to receive mail from you. Though this might seem like a counter-productive act, it will help to protect your business in many ways.
Email Address Twice
Require new subscribers to type their email address twice when signing up for your mailing list. It’s common for people to type in their email address wrong when they first type it in. For example, they could flip-flop letters of the address. Getting these people to enter in their email address twice assists you in decreasing these mistakes so that your emails are sent to the right address.
Resist the urge to send your customers more than a single marketing email each week. Chances are, your customers receive a ton of email everyday, just like you. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
Make an organic email list. Buying or renting mailing lists is a poor choice for email marketing. Build your list by networking, collecting business cards at industry events, and including opt-in forms on your website. By doing things this way, your email list will better match contacts that are likely to result in returns.
Do not generally waste your time, or resources, sending out important e-mail marketing around major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are times, however, when this may not be true. These might include emails about Black Friday specials or other occasion-specific campaigns.
When delivering communications to your subscriber list, ensure that the message contains your logo and colors of your brand. Your subscribers should recognize your branding and know that the newsletter comes from you. Consistency between your emails and your website will make your emails look familiar to recipients so that they are less likely to delete them.
Avoid using too many graphics in your marketing newsletters. Graphics can take a long time to load which may discourage some users from viewing the e-mail. Also, your emails may end up in the spam folder if they contain too many graphics.
Keep subject lines under 60 characters long. Long subject lines often get shortened, or simply cut off in the middle, by certain email services and programs. Other clients simply can not display any more characters. The truth is that most subscribers will only need to see something that short to decide whether they want to continue reading your message.
The Internet has changed the dynamics of modern business. E-mail marketing is still a relatively new way to market and every business can benefit from this by keeping their customers informed. Utilize the above tips to begin your own marketing with email campaign.
Posted, by Barb in Email Marketing Tags: Advent Of The Internet, Birthday Emails, Business Emails, Confirmation, E Mail Marketing, Email Address, email address twice, email campaign, Email Marketing, Excellent Marketing, Internet Businesses, less likely, Mail Address, Mail Email, Mail Lists, mail marketing, Marketing Advice, Marketing Promotions, Myriad, Singl, Subscribers, Urge, Wise Idea