Just about everyone knows several people that are on Facebook. Maybe even your grandparents use Facebook. But are your potential customers there? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.
Always post a link to any new content on your site to your Facebook wall. Even your blog should link to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Get customers to use your Facebook profile to put up reviews. One of the best ways to encourage more interest in people who need your product is to show them how existing customers feel. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.
Get involved with all of the conversations surrounding your page. You can encourage chit chat on the page. You may start conversations yourself or use a question to spark chatter. After the fans start talking, you can take part as well. When you take part, the fans will feel more connected to you and develop a sense of trust.
Try to use Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.
Post on a variety of topics, but all within your niche. Make sure that your information is relevant, but also creative. Find different ways to engage your followers with your content. Perhaps that means photo essays, or you can create posts where you question your audience.
In order to know what your fans are looking for, frequently interact with them. Make sure you notice when people make posts on your page. Successful businesses often get their best ideas from potential customers. Your fans are your customers, so always listen to them.
If you’re lacking in time to manage your Facebook page, then you can hire a person to do it for you. You must monitor the posts to succeed. Some people find it difficult to even post once per day. Employing someone to manage your account may seem costly, but it will be well worth it.
Consider holding online contests as a means of your Facebook marketing plan. Provide people with prizes and discounts for liking your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. For instance, if you’re planning on attending a trade show, create an event and show your fans where you are going. The best part is that Facebook will remind them of the event for you!
Keep your Facebook page from becoming covered with spam. There are built-in filters that can help you monitor your page. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
Make your posts professional in tone and spirit at all times. While social media usually has a relaxed tone, present your business and yourself professionally. People will trust and respect your business and what you have to say if you maintain a professional tone.
Reply to people when they post on your page. Keep an eye on your all and any twitter messages that contain your company handle. When it is someone complaining, you must reply immediately.
Keep in mind that customers cannot hear the tone of your posts. Post quality information that your followers will want to read; otherwise, they may lose interest in your page.
Just because you might have a lot of fans, that does not necessarily equate success. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends. Study your own conversion rate to understand if your campaign is working well.
You should give a product or service away to get people interested. Offer free samples to your subscribers who share your information with others. Just announce a winner and repeat the promotion as necessary.
Consider establishing a Facebook group instead of or in addition to your page. Facebook groups will encourage potential customers to establish their own community. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Matchmaking, be it a journalist and an expert or two people who work at the same company but have never met, is good marketing. Sometimes you are presented with an opportunity to unite two people through Facebook. Go ahead and introduce them to each other. Your brand will be right in the midst of the story of these two people, and they will share with their friends. You can’t ask for better marketing than that!
If users leave bad feedback on the site, be certain you respond. If you ignore it, your fans will assume you don’t care. When handled professionally, fans will gain respect for you.
Use Facebook to help promote sales while building a list of friends. For new friends, coupons can be a great reward. For older, loyal customers, offer promotions. Offering promotions is a great way to attract new followers.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. If you put forth a lot of effort, you’ll see your profit increase.
Posted, by Barb in Facebook Marketing Tags: Ads, Blog, Chit Chat, Conversations, Different Ways, Existing Customers, Facebook, facebook marketing, Followers, Grandparents, Information Marketing, Making Decisions, Marketing Tip, Niche, Photo Essays, Postings, potential customers, Presence, Profile, Promotions, Tweets, Twitter