Communicating with your target audience is a good example of how to use Facebook. Social media has become so popular because people chatting with one another. This can work to your advantage if you use Facebook as a business marketing tool.
Communicate with fans on a regular basis. Take note of things posted on your page. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ignore your fans.
Reply to people when they post on your page. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is especially important to respond quickly to anyone who needs help or posts a complaint.
You should give a product or service away to get people interested. You ought to urge customers to sign up by providing freebies to certain subscribers. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Consider Facebook a type of content-sharing venue. It can be used for so much more than chit chat. Treat Facebook in that way. Write some actual blog posts and then promote them via other channels through your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Keep your page creative and different from other pages. This can be done by using colors and photographic elements. Users on Facebook are attracted to these pages over plain ones.
Have you looked into using custom tabs on your Facebook page? Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For example, a contest can have its own tab so that it stands out.
Companies like car dealers may not need a page on Facebook for their business. Irregular customer interaction also means they will be quite uninterested in your postings. Spend your money on more targeted Facebook ads.
Sometimes you’ll need to post on Facebook pages that are not your own. You can gain attention from others’ Facebook pages. Make sure it is the good kind. If you do post, only post worthwhile things. Don’t ever spam!
Define why you need a Facebook page. Never be a Facebook user for no reason. Is your goal to communicate with your customer? Or is it a way for them to reach out to you? Facebook pages can help you sell more products or they can help you increase communication with your customers; it’s all about bringing in new people.
Offer an exclusive deal to those that “like” your page. Having a lot of likes brings attention to your page. Think about a good reward to offer when someone likes your page. This will grab people’s attention rather than asking them to like the page. If you provide the chance to get something valuable, they will not hesitate to click the button.
Give your followers something to sign up for. If you provide an incentive for registering, you are likely to gain more interested followers. Consider holding a contest or sweepstakes.
Be sure to answer customer comments and questions right away. This includes postings as well as emails. It will be a lot of work, but users will appreciate the personal touch that this adds.
You might have trouble when you first start marketing your business through Facebook. A good starting point is the addition of a Facebook button on your site. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Work on responding to all comments left on your page. Respond to comments on your page and comments in your inbox. It will be a lot of work, but users will appreciate the personal touch that this adds.
Use Facebook’s Update ability sparingly. Update messages your followers directly. You should only use this when it’s most important. Do not use this tool for promotional purposes.
You can use contests and competitions to help get likes for your business page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
The design on your Facebook page and your website should be similar. Keep the same color scheme on your page. You will help people feel like they know your brand and products. On the other hand, having two totally different pages can make customers confused.
If multiple people post to your page, ensure they all have a single strategy in mind. Your marketing will be most successful if it follows a predictable pattern. If necessary, prepare your weekly updates in advance so your colleagues do not have to look for updates themselves.
Make sure your profile is updated. If things change, make sure you update your profile accordingly. Customers with interest in your product can benefit from any updates you provide. You could even change your profile page often so people will be tempted to come back and see what that is all about.
Ask your followers to share your page with friends. Offering an incentive such as a discount when they share will help you gain more subscribers. Additionally, offering a coupon code once your subscribers share your information can help bolster sales.
Your marketing campaign for Facebook should have some monthly goals. Try to put out a new service, or reach new people. If your goals are not met, rethink your marketing strategies.
Hold contests to keep your page exciting and fun. For instance, have them post a photo of themselves with your product in use. After a specific amount of time has elapsed, choose a winner based on certain criteria.
It is now clear to see that Facebook is a great way to reach your customers. By using Facebook as part of your marketing strategy, you take advantage of the overwhelming popularity of social media. Keep the tips from this article in mind and help your business succeed.
Your Facebook audience can be an easy source of inspiration. Ask others about what they would do in your situation. You can get some great advice this way.
Posted, by Barb in Facebook Marketing Tags: Blog, Business Marketing, Chit Chat, Colors, Custom Tabs, Facebook, facebook pages, Freebie, Freebies, Giveaways, Great Marketing, Marketing Ideas, Marketing Tool, Organize, Photographic Elements, social media, Subscribers, Target Audience, Web Traffic