It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. Take the time to research the different codes, applications, techniques and formats for each marketing tool before you make the decision on which to use. Here are a few ways you can succeed with your mobile marketing strategy.
You need a solid database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. Having cell phone numbers requires that you have the person’s permission first. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Don’t ever text message customers for no good reason. Respect your customers’ attention by always giving them useful content when you send out messages. Nothing will crash your marketing campaign faster than annoying your customers with random things. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
Be aware of how the competition is using social media to market their products. You have to stand out from your competitors.
Use unique, dedicated short code. While it may cost a little more, it is important in protecting your brand. It also gives you some legal coverage.
On your webpage, you should put links to your business pages on social networking sites. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
For your mobile site’s landing page, try using A/B testing. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Come up with two versions of landing pages and see which nets more transactions. Whichever one wins should be your permanent choice.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing lets your customers know where you are and what you are doing. You could attract your customers to your stores and encourage them to share their location with their friends. By remembering this fact, you can take your advertising to the next level.
As you have read, mobile marketing may be essential to current and future plans involved with your business, along with knowing about the different techniques. With this you know what fits your own personal business needs, it makes things easier for you. Using the above tips is a great start.
Posted, by Barb in Internet Marketing Tags: Attempts, Business Pages, Cell Phone Numbers, Cellular Numbers, Convenience, Discernible Purpose, Existing Customers, Good Reason, Legal Coverage, Marketing Campaign, Marketing Strategy, Marketing Tool, Mobile Marketing, mobile site, Profits, Random Things, Search Engine Results, social media, Social Networking Sites, Sticky Situation, Temptation, Text Message