What aspects of mobile marketing are you familiar with? Are you currently employing a marketing plan? If so, are looking to make it better? Is the method you have in use meshing with your company or working against it? Are you using your mobile marketing plan to your advantage? If you cannot answer these questions confidently, look at the tips below.
A MMS service will enable you to send coupons and offers to current customers and potential customers. Send promo codes in coupons. Promotional codes can be tracked through a mobile website. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.
Tailor your rewards to your audience. When connecting with people in your outer social circle, it is often necessary to include something of value to attract their attention. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. For example, if you are targeting families then include a family deal in your message.
You can’t have mobile marketing without the use of social media services. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. People will respond and share the potential savings – as well as exposure to your company – with their friends.
Your mobile domain should strive to say as much as possible with as little as possible. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. In mobile marketing, your campaigns will need to be kept short and succinct.
You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Try out as many mobile devices as you can so that you understand the user’s experience.
Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
When your mobile marketing message is easy to read and forward, your customer will be able to share your information with their friends. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. People can find it quite intrusive. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Honesty can make your brand more trustworthy.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
Posted, by Barb in Internet Marketing Tags: Advantage, Audience, Business Executive, Contest Entry, Coupons, Fine Dining Restaurant, Friends, Marketing Campaign, Marketing Campaigns, marketing plan, Mms, Mobile Devices, Mobile Domain, Mobile Marketing, mobile marketing plan, mobile platform, Mobiles, Reward Customers, Rewards, Share Deals, Voucher