What aspects of mobile marketing are you familiar with? Have you created your own personal marketing plan? If so, are looking to make it better? Is what you’re using working with your business or against it? Are you using your mobile marketing plan to your advantage? If you get stuck when considering these questions, it’s time to read this article.
Don’t just send messages to your customers out of the blue. Make sure you always have something relevant to say when you take the time to message them. Texting random phrases is the quickest way to kill a marketing campaign. Send content that you would want to receive yourself, something that is of benefit to the recipient.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. QR codes are a good way to get people that have smart phones to visit your site. You should include the QR code on everything – catalogs, brochures, business cards and posters. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
On your site in particular, you need to learn to say more with less in your mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. This will make it easier to stay focused.
You should always establish a home base for your mobile platform. Make people arrive at the home base and keep in touch with them once they do. Your entire business model shouldn’t be based on mobile marketing.
Do not send text messages to your customers too early in the morning or late at night. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
Mobile marketing is a great new way to market that’s very effective. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps. This is an area with great potential for you to market your products and services. In order to be successful, you must bring marketing directly to the customers.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. A successful campaign paves the way for successful future campaigns.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Act accordingly.
Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
Posted, by Barb in Internet Marketing Tags: Business Cards, Business Model, Endless Chains, Fast Paced World, Marketing Campaign, Marketing Campaigns, marketing plan, Mission Statement, Mobile Content, Mobile Marketing, mobile platform, Out Of The Blue, Personal Marketing, Product Descriptions, qr code, Qr Codes, Random Phrases, Smart Phones, Text Messages, Time Is Money