What do you know about mobile marketing? Do you use mobile marketing plan? Does your plan need improvement or refinement? Is your mobile marketing strategy working with or against your business? Is your marketing plan being implemented effectively? If you cannot provide a satisfactory answer to any of these questions, keep reading.
You should never send messages to your customers without a good reason. Only send them information that they’ll find relevant and useful. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers like relevance, not jokes or other nonsense.
Work for your target market. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you are unable to determine what consumers want, you are unlikely to win their business. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.
When marketing for mobile phones make sure that the message you send are short and simple. They need to be able to understand and absorb your message in that brief period.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. With mobile marketing, you need to be short, sweet, and to the point.
A standalone platform for mobile devices needs to have a home base. You should want people to visit your webpage or keep them coming back to it. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Send mobile marketing messages during normal business hours. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Using mobile marketing is a good way to get profits to soar. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. These are both excellent places that you could be marketing your business. Bring the marketing directly to the customer.
Just because a person is using their cellphone to access the Internet, it does not mean they understand what the text abbreviations mean. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
Utilize an A/B testing process on the homepage of your mobile site. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. By creating an A & B version of your landing page, you can test effectively. Whichever one wins should be your permanent choice.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. It can feel very intrusive. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Honesty will build trust and loyalty for your brand.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Customers who are already invested will be much more open to getting text messages with updates about your products. It is not unusual for a new customer to perceive a mobile message as spam.
For an email campaign to have maximum impact, the emails need to target mobile users as well. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Many people check email on mobile devices, so use this to your advantage.
You should be testing your marketing campaign for any defects in functionality before you launch it publicly. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Test your campaigns on your friends and colleagues first.
You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Refer to it in other advertisement, on social network communities and on your website. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. Sell your readers on the idea that your mobile campaign will personally benefit them, as they can stay updated about your special offers.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. It will give your clients a gentle nudge and remind them that you have an event happening that they may be interested in.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.