Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Use several marketing pieces at the same time to provide detailed information about an event for maximum effect. For example, use a direct mail campaign to inform customers of an upcoming sale. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.
If you are having a big event or a sale on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. This will remind your customers that you have something big going on that they should check out.
MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. You can include certain promotional codes with the coupons that you send out. A tracking code can be added and linked to your mobile-friendly website. New customers can be attracted with coupons, but you can simultaneously reward loyal patrons with the same method.
Your best bet is to keep it simple. If you minimize the number of required clicks, you will increase your chances for success. Mobile keypads are very small and difficult to type a lot on. So keep the clicks and typing required of your customers to a minimum.
Mobile apps are all the rage. Think about making one of your own. Looking for various specials and promotions will give your customers reason to check out your app on a daily basis. An app can even build increased walk-in traffic and make your company more recognizable. You should seek professional help as you develop apps, this can help you in the long run.
Keep your call to action simple. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. Simplify your opt-in process to make it easier for your customers.
Never forget that everything about your marketing campaign is designed for your customers. You will be able to reach out to your customers only if you understand how they think and what they want. Without knowing your customers’ interests, you can’t effectively provide products they’ll buy. In order to be successful, you need to do your homework and know all that you can about them.
Mobile marketing can be an incredible asset for your business; however, an overeager approach can turn customers away. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. Your efforts will result in new customers and increased business.
Posted, by Barb in Internet Marketing Tags: Advertising Medium, All The Rage, Best Bet, Customer Base, Daily Basis, Direct Mail, Email, Few Days, Keypads, Loyal Patrons, Mail Campaign, Maximum Effect, Mms, Mobile Apps, Mobile Marketing, Multimedia Messaging Service, Noteworthy Differences, Reminder, Text Message, Types Of Marketing