Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never randomly message your customers. Make sure you are giving your customers relevant and interesting content. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers want information, not funny texts that they would normally get from a lose friend.
Always tailor your campaign to your customers. You need to know their desires and targets in order to market them correctly. Without knowing your customers’ interests, you can’t effectively provide products they’ll buy. The more knowledge you can gain, the more successful you shall be.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. This will make it simple for people that have smartphones to access your site and any special offers you may have. Include a QR code on all of your print materials. With a QR code, an interested customer can instantly find out more information about your products and services.
If you design a standalone mobile platform, it needs a home base to be successful. All of your mobile marketing should be designed to drive people back to your home base. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
Be sensitive to customers sleeping hours when sending out text notifications. Customers will be irritated if they are awakened by a mobile marketing text.
Dedicated Short Code
Take advantage of dedicated short code. Keeping tight control over your brand is worth the extra cost. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Although it can sometimes be irritating, there is much potential when it comes to mobile marketing. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. With the right approach, you will very likely obtain new customers and bring in more business.
Posted, by Barb in Internet Marketing Tags: Advertising Medium, dedicated short code, Desires, Downfall, Funny Texts, High Tech Gadgets, Interested Customer, Knowing Your Customers, Marketing Campaigns, Mobile Campaign, Mobile Market, Mobile Marketing, mobile platform, Mobile Users, New Releases, Noteworthy Differences, Print Materials, qr code, Random Messages, Technology Trends, Types Of Marketing