Are you aware of mobile marketing? Have you created your own personal marketing plan? Does your plan need improvement or refinement? Are the strategies you’re currently using as effective as you’d like them to be? Are you sure you are applying your plan properly? If you do not know the answers to these questions, read the tips below.
Don’t ever message customers without a reason. Always have something important to say when you message them. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They should immediately know what your message is and be able to absorb it quickly.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Stay with your principles to keep you on the right track.
Mobile platforms should drive visitors to your main site. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. You should never develop your entire business around a mobile platform.
Avoid texting your customers during odd hours, such as early mornings or late nights. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
A short, dedicated code is best. It may cost more, but it will reflect well on your company’s brand. Additionally, it gives you a degree of legal protection.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
SEO is just as important for mobile websites as it is for traditional sites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. A recipient may regard it as invasive and pushy. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Keeping your word means a lot to your customers and instills trust in your business.
In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. More and more people are checking their email from their phones, and emails should be put together with this in mind.
Mobile-device friendly maps can be used on your website to entice local customers. Your maps can let them find your location quickly on their phone.
Have relevant content. Don’t forget the purpose of your actions when you start mobile marketing. Be sure that prospective and current customers are getting information that is relevant. When you are providing the products they truly need, they will reward you with their business.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
Posted, by Barb in Internet Marketing Tags: Content Area, current customers, Customer Relationships, Early Mornings, Frequent Messages, Late Night, Marketing Campaign, marketing plan, Marketing Program, Mission Statement, Mobile Marketing, mobile platform, Mobile Platforms, Odd Hours, Personal Marketing, Personal Messages, Presence, Refinement, Text Message, Tips And Tricks, Ways To Save Money