When you use mobile marketing, you are allowing your adds to reach a brand new audience and introduce them to your products/services. Most people have some type of mobile device these days.
Focus first on building a customer base and securing their numbers for your database. You need more than just cell phone numbers in the mobile marketing database. You must get their permission prior to adding them in your database. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Short and sweet is an important key when it comes to appealing to all of your consumers. They need to be able to understand and absorb your message in that brief period.
Have your friends test your site, ads, emails, and other parts of your campaign. You could also employ a professional to evaluate your mobile marketing campaign.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. This will make it easier to stay focused.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. If you have a mobile presence, it should be a way to stay in contact with current home based clients. It is important to note that your whole business should never revolve around a mobile platform.
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. There are a number of different features you can offer with your app.
Try using dedicated short code. It is more of an expense, but it gives you better brand protection. This will also improve your legal coverage if needed.
If you make forwarding your ad simple and attractive, your recipients will be far more likely to share your information. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
You should use A/B testing while developing your mobile page. Testing is important in the mobile world, just as it is in any other environment. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. After testing the two pages, use the one that is most successful.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. It can feel very intrusive. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. By keeping your promises, you will help to build trust with your customers.
The good thing about mobile marketing is that the market is always growing. Eventually everyone will be connected and this will be the best way of getting in touch with people. Use the tips in this article to set yourself apart from the competition and, even more notably, to stay updated on all the latest ways to keep in touch with your ever-growing customer base. Good luck!
Posted, by Barb in Internet Marketing Tags: Apps, Audience, Cell Phone Numbers, Consumers, Customer Base, Legal Coverage, Marketing Campaign, Marketing Campaigns, Marketing Database, marketing plan, Mission Statement, Mobile Device, Mobile Marketing, mobile platform, Presence