It is rough out there in the business world, especially if you have an online business. Any edge that you can use to promote your business should be considered, and this includes the medium of video marketing. This article is going to show you what video marketing can do for you and your business.
Keep your business relevant to today’s audiences through video marketing. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. If possible, offer a prize or incentive to customers whose questions were used in the clip.
Don’t think that anyone is going to watch a 20 minute video. If you are taping a demo of your product, do it in 20 minutes or less. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. For example, it’s possible to add annotations onto your videos. This is very effective at sharing links, coupon codes, or additional information on your products.
You have a small window of time to get attention from viewers. The first 15-20 seconds of your video are crucial. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
Do not ignore YouTube. You need to concentrate your marketing campaign here. It is a free place to host videos. Additionally, you will be on the 3rd most popular website in the known universe. It is one of the best search engines as far as volume, and it’s also the best video site as well.
Keep your content interesting. Make sure your videos are interesting or newsworthy. using YouTube and other sites will help with viewers, but not much if your content us boring. People watch videos to be entertained and informed, not bored by a canned sales pitch. The more interesting your content, the more viewers you are going to get.
When it comes to video marketing, creating the video itself is only half the battle. Promotion and advertising is just as important. By promoting your videos effectively, you can experience much more traffic. Good content is only useful it people know it exists.
Use a consistent approach in each of your videos. You could choose to be very serious or you could make fun of yourself. You will, of course, want to keep in mind who you are marketing to and what would be appropriate based on who will be seeing it. With these factors in mind, decide on the kind of image that you wish your business to present, and that can help you decide on the tone to us in your marketing videos.
There are a lot of things video marketing can do for you and your business. The list of what can be accomplished through the use of online video is almost endless. Lay out a plan and start video marketing as soon as you can. Your company will quickly reap benefits.
Use a consistent tone in your videos. A laugh-out-loud funny video can be equally as successful as a how to video. Your tone should be adapted to your audience and to the products you are selling. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
Posted, by Barb in Video Marketing Tags: Annotations, Audiences, Best Search Engines, Business Products, Business World, Current, Demo, Editing Tools, Five Minutes, Marketing Article, Marketing Campaign, Perspective, Universe, video marketing, Video Sharing, Video Site, Window Of Time, Youtube