Anyone interested in making a significantly positive impact on their business should give some consideration to video marketing. In order to get the most effect, it is necessary to do a bit of research regarding the right and wrong ways to launch this type of project. The article below is a great starting point.
Don’t be afraid of video marketing. It really is possible to develop quality videos on your own. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
Use video marketing to reach out to your customers. You could ask the people watching your videos to send you ideas or questions that you can make short web shows about every week. You should try giving away some freebees to customers that ask questions.
If you are promoting a product, you can use video marketing to show the world how to use it. Allowing people to see how a product works can really add to their trust in you and the product in itself. See how things work will really help increase your sales.
Production value doesn’t have to be the most important part of your process. Large budgets don’t always mean great returns. Huge companies have made great marketing plans with simple videos.
People online today have short attention spans. The first 10 to 15 seconds is the most crucial. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
Do not ignore YouTube. YouTube should be your first stop. Additionally, YouTube offers free video hosting for their users. Additionally, you will be on the 3rd most popular website in the known universe. It is the second largest search engine, and is by far the most popular place to view videos.
Video marketing has to compete with the extremely short attention span of the potential customer. The first 15-20 seconds of your video are crucial. You should use an unusual perspective or hook to draw them in for the duration of the video.
Your tone should be consistent from one video to another. Funny and quirky approaches to the video can work just as well as a more traditional “how-to” format. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. These factors should strongly influence the approach you take with all marketing videos for your business.
Don’t expect to post a video on YouTube and have the whole world watch it instantly. You have to market it on your own social media accounts, website, and even through emails to friends and family. People cannot view it if they do not know it exists.
Also make sure to share the video widely. Send an email to your friends and relatives. Create a blog post that describes the video on your website. Send a link to your customers via email or snail mail. Additionally, post your videos on Facebook, YouTube and other social media sites. You need to spread the word.
Remember to add an opt-in mailing list form near your video. Folks might be interested in registering to get additional information about the video’s topic, and this can be a good opening for you to make a sales pitch.
Whenever you post a video, you need to be ready to moderate whatever comments are left. Many people will post negative things or spam your comments section which can be detrimental to your marketing efforts. If things get too out of hand, you should just disable comments altogether.
Always end your videos with a call for action. Ask viewers to act quickly to buy your products. Make sure you explain the next step clearly and concisely so that your viewers can quickly respond to your call to action. Getting straight to the point is effective, so conclude each video with a direct call to action.
Bring along a video camera if you are attending any public events like trade shows and conventions. This will give you the opportunity to interview experts and/or document your experiences. If you do a public talk, don’t forget to ask someone to record that for you.
When traditional marketing tactics aren’t producing the results you desire, it may be time to try video marketing. You have to know what you’re getting into, though. Use the advice from this article to use video marketing more effectively.
Posted, by Barb in Video Marketing Tags: Audience, Budgets, Business Marketing, Free Hosting, Free Video, Freebees, Great Marketing, Great Starting Point, Largest Search Engine, Marketing Plans, Perspective, Point Don, Promoting A Product, Short Attention Span, social media, Universe, video hosting, video marketing, Youtube